Uniforms have been more than important to help our business. They are a statement of our promise and our vision; of how we see our business. Uniforms have helped brands get recognition across all available platforms available in our society. Along with providing the ease in recognizing themselves, it also instills trust in the customer by showing them our cultural understanding. While uniforms are often praised, another element that's equally or sometimes more important is the logo that your brand has.
A logo is a simple, yet sharp statement that lets a customer segregate ‘your’ brand from the rest of the noise around. Once burned in the memory of a customer, with its flashy color and intricate yet interesting design, it allows customers to never require to read the name of your company next time it is advertised. Just a simple logo can let you say more about you than an entire paragraph written about your company. Placing logos on uniforms is more than important. While the dress code can be same for multiple brands, a logo can differentiate it way better than anything else. At the same time when your employees are out at work, they need not go and engage people to inform them about the organization that’s working around them. A logo is a statement enough. You can gain visibility with them through:
- Store Visit: The most common example of how a logo helps you is when a customer has entered your store for the first time. While your uniform attracts their attention, an embroidered logo makes the customer realise of how proud you are of your brand. No plain uniform can achieve that for you. A crest or a logo is the symbol that makes multicolored clothes a uniform, segregating you from the rest of the crowd.
- Trade Shows: Trade shows, while they help you get your brand recognized,Trade shows themselves are a branding nightmare! With so many bright and multicolored brands flashing around you, you have to create a separate identity for yourself to stand out. With so many teams and organizations around, a few of them somehow are bound to end up wearing a uniform of a similar color combination than yours. This takes away a lot of attention from both you and your competitor unless there is a segregating element between you two. The only thing that now segregates your uniform from them is your logo. Without it, you can just look like a subset of your competitor with a similar dress code as you.
- While Delivery: If you own a company that delivers products, services or food items, it is imperative for you to make your logo gleam on your employee’s uniform. Delivery is an important process of a business. It is the finishing line, a business or a company has to cross to show that they have earned your trust by giving you the promised product. During that delivery phase, you need to remind your customer and those around, one final time that your company is proudly delivering on the promise and your uniform makes the deliverer a representative of the business that takes the responsibility for it.
- As a Promotional Item: Your company could participate in trade shows or give out products and/or schwags as promotional items. Your company logo needs to glare right back at anyone who lays eye on it. Let everyone recognize it. Give t-shirts out as promotional items, which increases your visibility tenfold. Get as creative as possible, as promoting your company via giveaways is all about making your logo go viral.
Brands are recognized only when they are marketed well using every media possible. Hence use your logo on your uniforms prominently to make your brand stand out, gain recognition and promote your organization better.