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    Our Story

    LogoUp: Crafting Excellence:Your Destination for Embroidery, Screen Printing, and Premium Apparel

    Our Origin

    Brian and Scott Roberts, inspired by a unique twist on a classic Godfather quote in a Houston deli, laid the foundation for LogoUp in 2009. Grieving the recent loss of their father to cancer at 57, the brothers recognized the urgent need to digitize their family business. Brian, who had been pursuing his education at the University of Michigan, made a bold move by leaving his course a year early. Relocating to Florida, he embraced online studies to ensure he had adequate time to rejuvenate their family venture. Meanwhile, Scott was gaining invaluable experience in e-commerce and digital marketing at the University of Florida, concentrating on marketing and communications. Their combined expertise and shared vision led to the establishment of LogoUp.

    The Heartbeat of LogoUp

    At LogoUp, our essence is deeply rooted in the unwavering commitment of our staff to ensure unparalleled customer satisfaction. Every interaction, every product, and every service is a testament to the dedication we bring to the table, making each customer's journey with us memorable and fulfilling.

    Our team is our pride. Boasting an impressive average tenure of 9 years, our employees are not just long-standing pillars of our company but also the embodiment of our values and ethos. Their loyalty speaks volumes about the nurturing and empowering environment we've cultivated at LogoUp.

    But it's not just the years that define us; it's the rich tapestry of diverse backgrounds that our team brings. Hailing from numerous countries, each member carries with them a unique story, a distinct perspective, and a specialization that adds depth and dimension to our collective expertise. This diversity is our strength, enabling us to view challenges from multiple angles, innovate continuously, and offer solutions that resonate with a global clientele.

    At LogoUp, we believe that the blend of dedication, experience, and diversity is the magic formula that sets us apart. We're not just in the business of branding; we're in the business of building lasting relationships, one satisfied customer at a time.

    Our Partnership with Richardson

    A significant part of our success can be attributed to our strategic partnership with Richardson, a leading brand in the apparel industry. As an authorized Richardson dealer, we offer customers the unique combination of unbeatable prices and top-tier quality Richardson hats, known for their durability and style, are among LogoUp's best-selling products. Our ability to provide such high-quality hats at competitive prices showcases our commitment to delivering value to our customers. To further cement our collaboration, we even produced a commercial for Richardson, highlighting the strength of our partnership.

    Diverse Services and Unwavering Excellence

    Over the past decade, we have not only transformed the branding landscape but we have also set an unparalleled gold standard for product and service excellence. Operating from a state-of-the-art 100,000 square foot facility nestled in the heart of South Florida, our dedicated LogoUp team has seamlessly dispatched millions of items, each reflecting the brand's commitment to quality and precision.

    Our reach is vast and varied. From catering to the branding needs of prestigious Fortune 500 companies to offering personalized solutions for emerging small businesses, our versatility is evident. This wide-ranging clientele is a testament to our adaptability and our unwavering commitment to meet the unique needs of each business, irrespective of its size. Our ability to serve both ends of the business spectrum with equal dedication and finesse has solidified our reputation as a trusted partner in the branding industry.

    Whether it's a global conglomerate seeking a massive branding overhaul or a local startup aiming for a distinctive market presence, we stand ready to deliver, ensuring that every client receives the best of what we have to offer.

    Embroidery - Our Signature Service at LogoUp

    Here at LogoUp, embroidery transcends being just a service; it stands as an art form we've honed to perfection over the years. With a fleet of 300 advanced embroidery machines at our disposal, we've streamlined our process to ensure that on average, each item takes just about 10 minutes to embroider without compromising on quality. Recognized for our unparalleled precision and premium quality, a multitude of customers specifically choose us for their intricate embroidery requirements. Our unwavering commitment to excellence shines through in the painstaking attention to detail we bestow upon each piece. We proudly offer a diverse palette of quality threads tailored for various design aspirations, not least of which is our luxurious metallic thread. This premium thread not only imparts a unique sheen and distinction to the designs but also guarantees enduring vibrancy and resilience. By integrating superior materials, advanced machinery, and skilled techniques, we've fortified our standing in the industry as the premier choice for exceptional embroidery services.

    Logoup's Screen Printing Division

    Delve deep into the heart of Logoup and discover our unwavering passion for screen printing. As pioneers in the realm of high-quality screen printing, our brand stands as a testament to precision, vibrancy, and dedication. With each stroke and each color blend, we bring designs to life, resonating with unmatched clarity and brilliance.

    Our advanced screen printing facility is a harmonious blend of cutting-edge technology and time-tested techniques. This ensures that every design we reproduce remains true to its essence, exhibiting sharpness and impeccable color accuracy. However, machines alone don't create magic. The true essence of our excellence lies in our team. At Logoup, we pride ourselves on having a cadre of seasoned printing professionals. Their mastery over the art, coupled with our state-of-the-art equipment, ensures that every piece we deliver is nothing short of perfection.

    If screen printing excellence is what you seek, Logoup is where your search ends. Dive into a world where quality meets creativity, and witness the Logoup difference.

    Commitment to Quality

    While our origins were rooted in offering competitive prices, today, our hallmark is unquestionable quality. Every product undergoes rigorous quality checks, ensuring customers receive the best. This quality-driven approach represents an investment in longevity and premium craftsmanship.

    Recognition and Achievements

    Our commitment to excellence has been recognized by renowned publications and accolades. Inc. Magazine listed us as the 80th fastest growing company in America and the fourth rapidly ascending retailer.

    Our Philosophy

    For Brian and Scott, accolades and numbers are secondary. Guided by their father's wisdom, their primary aim has always been to cultivate genuine relationships, ensuring every customer feels they have "an uncle in the business."

    Core Values:
    • Customer-Centric Approach: Customer satisfaction isn't just a buzzword for us; it's the foundation upon which LogoUp is built. We prioritize the needs of our clients above everything else.
    • Quality Commitment: Our shift towards emphasizing the highest quality in all our products reflects our commitment to giving customers only the best.
    • Stellar Customer Service: Here at LogoUp, the customer is always first. Our dedicated customer service team is continually prepared to assist, ensuring every interaction is smooth, and every concern is addressed promptly.
    Community involvement

    For a deeper look into how we engage with our community and the values we hold dear, check out our community involvements. -

    Tailored Success Story

    At LogoUp, our custom apparel is not just a testament to premium quality and design; it's a narrative of brand stories beautifully told through fabric. We pride ourselves on crafting apparel that not only stands out but also serves as a valuable tool for businesses to enhance their branding and promote their services. A shining example of our craftsmanship is reflected in our collaboration with "The Resort at Longboat Key Club - Opal Collection."

    When The Resort at Longboat Key Club wanted to elevate their brand presence, they understood the significance of consistent and professional presentation. Our collaboration ensured that their team donned top-notch, quality uniforms that not only made them look impeccable but also symbolized the resort's commitment to excellence. Each piece we crafted for them was designed with precision, reflecting the elegance and sophistication of the resort.

    The apparel we designed played a pivotal role in promoting their business. As employees wore them with pride, guests could immediately recognize the consistency in the brand's representation, from the front desk to the poolside staff. This professional and cohesive appearance across all touchpoints immensely bolstered their brand image, making it synonymous with quality and reliability.

    Our journey with The Resort at Longboat Key Club - Opal Collection serves as a testament to our dedication to merging quality with branding needs. It's our joy and honor to help brands vividly come alive, one stitch at a time.

    Your vision, our craft. Together, let's create more success stories.

    Take the Next Step with Us

    The stories we weave through our apparel are just the beginning. Whether you're a seasoned business or an emerging brand, our expertise can help your team look their best and elevate your brand's presence. Don't just take our word for it; experience it firsthand.

    • Connect With Us: Join our community on Facebook for updates, exclusive offers, and a peek behind the scenes of our latest projects.
    • Explore Our Creations: Dive into our portfolio and discover the magic we can craft for you. Visit our website at to browse our collections and get inspired.

    Your brand deserves the spotlight. Let's create your success story together. Reach out today and take your branding to new heights.