the positively heroic Internet home of incredible logo embroidery and screen printing.

If you order your logo shirts and apparel from anywhere else, you might as well be a super villain, because you'll undoubtedly be paying too much for an inferior product!

If you want the real story, though, LogoUp began when our father Ron Roberts started a logo apparel business out of the trunk of his car in 1972 Detroit. He worked hard and grew his business to become the absolute national best at serving customers and delivering quality embroidered and screen printed apparel.

Scotty and I started picking orders in the warehouse after school and running the embroidery machines during sweltering Florida summer days. Pops taught us everything about hard work and it still shows.

Life isn't always fair, however, and our pops Ron passed away after a battle with cancer in 2004. Although he is no longer at our side, our customers still tell us that 'the apple doesn't fall far from the tree.' We consider our father Ron the original logo superhero and know he would be proud of us today. Join us as we continue our family tradition of providing fantastic logo merchandise.