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LogoUp.com // Our Positively Heroic Story


In 2009 two brothers, Brian and Scott Roberts, had a tough decision to make. They could re-build the family's embroidery business after the loss of their father, in the midst of economic uncertainty, or find another career path.

Unbeknownst to the brothers, an informal lunch at their favorite delicatessen in Houston would present the answer. Unsure of what to order, Brian asked the waiter if the pastrami special was any good. The waiter smiled and simply pointed to a picture on the wall.

Above their booth hung a Godfather movie poster, which touted the deli's incredible best-selling pastrami sandwich. It read, "We'll make 'em a pastrami sandwich they can't refuse." "That's it!" Scott pronounced, "We'll take two pastrami sandwiches and some more napkins!" Scott began scribbling on the napkins. "Let's not throw away the family business, but instead re-work it to make it new, fun and exciting."

It was at that moment that LogoUp.com was born.

Over the next year the brothers were busy. Brian handled the merchandising; sourcing vendors to supply apparel. Scott handled the creative; incorporating a super hero theme, personifying the unique value they could offer that the competition lacked with villains.

Finally, on April 13, 2010 the site was ready to launch. The brothers set themselves apart by keeping their overhead low, doing as much of the work themselves, not hiring any outside staff. The first few months were undeniably difficult. However, the brothers were patient and continued to refine the website using customer feedback.

Today, LogoUp.com operates out of a state of the art 50,000 sq. ft. facility in sunny Pompano Beach, Florida. 52 dedicated team members support the 27,000 (and growing) incredible businesses and organizations that depend on LogoUp for their customized apparel.

Brian and Scott are proud of their perseverance and continue to build upon their dream "one awesome shirt at a time."