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The Logoup Heroic Story

LogoUp began with an idea and a deli napkin. It was 2009 and brothers Brian and Scott Roberts' father had recently passed away from cancer at a young 57. He left behind a successful but time-worn family embroidered apparel business in an industry that didn't speak to the sons' generation.

At the time, Scott was in high school, and Brian had been studying at the University of Michigan. Brian decided to finish his degree in Florida, where he took online classes to make time to keep the family business alive. Scott had made his way to UF where he focused on marketing and communications.

Sitting in a Houston deli, the brothers saw a Godfather movie poster on the wall that read, "We'll make 'em a pastrami sandwich they can't refuse." Right then and there, they decided to dish out a heaping helping of "untraditional" to the industry. Together, they had joined forces to create LogoUp, where they would help to outfit teams of all kinds across America.

Six years later, LogoUp has served up some serious change by infusing the business with innovation and excitement. From their state-of-the-art, 50,000-square-foot South Florida facility and their planned South Carolina distribution center, Scott, Brian and their hand-picked team of apparel pros have delivered millions of embroidered polo shirts, t-shirts, hats and duffels to customers like you.

LogoUp's success has earned national recognition. The company has been profiled in publications like the South Florida Business Journal and the Sun-Sentinel, and was named by Inc. Magazine in 2014 as the 80th fastest growing company in America and the fourth fastest growing retailer.

Brian and Scott didn't set out to build an award-winning, nationally recognized business. They just believe what their father taught them – provide old-fashioned service and treat staff and customers like "you've got an uncle in the business."

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